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Conversational
Research

Get real-time, high-quality insights at every step of the buyer journey using a mobile-first, conversational research approach

Engaging consumers in a crowded media landscape

Capturing attention and breaking through the noise is a difficult task. Many advertisers, media companies & studios are experimenting with new ways to reach audiences, including new streaming release windows, shoppable QR codes, and immersive sponsor integrations. How can brands quickly measure the effectiveness of these new content strategies?

Traditional research approaches often use slow, email-based recall approaches, which rely on a viewer’s (often faulty) memory. These antiquated techniques fail to fully capture in-the-moment emotional connection and impact, ultimately leaving researchers with more unanswered questions. Instead, Watch Party gathers quant, qual and video-based feedback as it happens, with AI-accelerated conversational input flowing both during and after the event.

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Conversational research delivers impactful ROI

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reach3_bxp_page_quote_logo_Coca_Cola_x2size

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

reach3_bxp_page_quote_logo_Coca_Cola_x2size

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

reach3_bxp_page_quote_logo_Coca_Cola_x2size

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

How is Conversational Research different from traditional approaches?

 
Traditional Approach
Conversational Approach
Engagement
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Engagement
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Engagement
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Engagement
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Engagement
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Activation: Deliverables that drive action

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Activation: Deliverables that drive action

24/7 access to real-time reports and toplines to keep your team updated in real-time

Visually engaging, interactive journey maps help to socialize the findings among key stakeholders

Curated digital stories can speak to the unique needs of different stakeholder teams

Video reels bring the voice of the customer into the boardroom and bring your insights to life

Preferred across generations

How did you like the conversational format compared to other online surveys?

85%

GenZ

76%

Millennials

75%

Gen X and Above

*Prefer conversational over traditional surveys

CRC 2024 dinner invite (5) 1

Greg Pharo

Senior Global Director, Holistic Communications & Marketing Effectiveness, Coca-Cola

Dell Technologies

Our commitment to experiential brand activations is real. We're putting real dollars against these experiences. The Brand Experience Predictor is the only solution.

Faster Shopper Insights

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Faster Shopper Insights

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Faster Shopper Insights

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Faster Shopper Insights

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Faster Shopper Insights

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Faster Shopper Insights

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Driving Better Business Outcomes

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John Deere

John Deere discovered that 90% of participants said conversational surveys are better than traditional ones.

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Coca-Cola

Coca-Cola identified that 1 in 3 people purchased more Coca-Cola products after participating in an experiential activation.

Kimberly-Clark

Kimberly-Clark

Kimberly-Clark optimized e-commerce conversation to drive a 20% increase in sales using conversational methods.

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