Conversational
Research
Get real-time, high-quality insights at every step of the buyer journey using a mobile-first, conversational research approach
Engaging consumers in a crowded media landscape
Capturing attention and breaking through the noise is a difficult task. Many advertisers, media companies & studios are experimenting with new ways to reach audiences, including new streaming release windows, shoppable QR codes, and immersive sponsor integrations. How can brands quickly measure the effectiveness of these new content strategies?
Traditional research approaches often use slow, email-based recall approaches, which rely on a viewer’s (often faulty) memory. These antiquated techniques fail to fully capture in-the-moment emotional connection and impact, ultimately leaving researchers with more unanswered questions. Instead, Watch Party gathers quant, qual and video-based feedback as it happens, with AI-accelerated conversational input flowing both during and after the event.
Request a CallConversational research delivers impactful ROI
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
How is Conversational Research different from traditional approaches?
Activation: Deliverables that drive action
Activation: Deliverables that drive action
24/7 access to real-time reports and toplines to keep your team updated in real-time
Visually engaging, interactive journey maps help to socialize the findings among key stakeholders
Curated digital stories can speak to the unique needs of different stakeholder teams
Video reels bring the voice of the customer into the boardroom and bring your insights to life
Preferred across generations
How did you like the conversational format compared to other online surveys?
85%
GenZ
76%
Millennials
75%
Gen X and Above
*Prefer conversational over traditional surveys
Greg Pharo
Senior Global Director, Holistic Communications & Marketing Effectiveness, Coca-Cola
Dell Technologies
Our commitment to experiential brand activations is real. We're putting real dollars against these experiences. The Brand Experience Predictor is the only solution.
Faster Shopper Insights
Faster Shopper Insights
Faster Shopper Insights
Faster Shopper Insights
Faster Shopper Insights
Faster Shopper Insights
Driving Better Business Outcomes
John Deere
John Deere discovered that 90% of participants said conversational surveys are better than traditional ones.
Coca-Cola
Coca-Cola identified that 1 in 3 people purchased more Coca-Cola products after participating in an experiential activation.
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