How Cash App taps into AI and communities to accelerate insights into ideas
Using AI and insight communities to drive impact.
In the fast-paced world of fintech, things change quickly, especially what customers need and want. Staying ahead requires investing in research that can keep up.
In this session, you’ll learn how Cash App, a leading financial services platform, took a fresh look at how it gathers insights. It has traded traditional, boring surveys for a more dynamic, mobile-first and conversational approach. The company launched multiple communities on the Rival platform, connecting with 27,000+ users. High-quality, real-time feedback from these communities supports a wide range of research and business needs, including segmentation, diary studies, creative testing and more.
You’ll also discover how Cash App’s research team integrates AI into their workflow – from survey authoring to analysis – to deliver timely and actionable intelligence that informs product development and marketing strategies.
Join this masterclass webinar to learn how to:
- Move beyond demographics to create meaningful, needs-based and behavior-driven segments using advanced mobile-first, conversational research techniques
- Triangulate quant, qual and video inputs and use advanced analytic frameworks to create higher quality and more accurate segments and subgroups
- Use video and ethnographic methods to bring your segments to life and see how they truly think, feel, and act
- Leverage an insight community for rapid, iterative learning and understand changes in your personas over time
- Use AI tools to validate, refine, and operationalize segments for marketing, product, and business strategies
- Fuel your persona-based synthetic respondents with ongoing, accurate, human insights
- Create compelling deliverables—from personas and journey maps—to improve storytelling and activate insights
Declining response rates?
Get our guide to learn how to boost engagement in your insight community, get deeper insights, and increase your ROI.