Brand Experience Predictor
Develop an end-to-end understanding of your experiential brand activations
A conversational, mobile-first research solution to maximize the ROI of experiential brand activations
Brand Experience Predictor (BXP) enables marketers to gain fast and contextual feedback from consumers on potential brand experience activations through predictive analytics on intent to share (word of mouth and social), intent to engage or purchase, and overall brand impact. Uncover immersive, in-the-moment consumer feedback (powered by Rival Technologies' mobile-first, conversational research platform) and maximize Return on Experience (ROE).
A unified and comprehensive solution
Flexibility
BXP Score
Normative Database
Elevate your visibility
Go beyond post-event surveys and media impressions
Pre-testing,
experience
Predict engagement, share-ability and brand impact of potential experiential activations
In-the-moment
feedback
Capture video-based reactions & understand cultural relevancy during experiential activations
Post Activation
Impact
Re-engage with consumers to quantify behavior change and brand lift
Actionable deliverables complete
with video and diagnostics
Actionable deliverables complete
with video and diagnostics
Diagnostic tools highlight where your experience is most compelling and where it falls short in the hearts and minds of your target consumers
Normative database to compare to other experiential brand activations by your company and in your category
Collect video feedback effortlessly in key moments and present video sizzle reels that bring the data to life
Delivering value to innovative insight leaders
Greg Pharo
Senior Global Director, Holistic Communications & Marketing Effectiveness,
Coca-Cola
Our commitment to experiential brand activations is real. We're putting real dollars against these experiences. The Brand Experience Predictor is the only solution I've seen that is purpose built to accurately measure and understand the return on the significant investments we're made in this space.
Measurable ROE: Return on Experience
ENGAGE
56%
say experiences make them feel more emotionally connected with a brand
SHARE
55%
are more likely to share or talk about brand experiences
ENGAGE
43%
say brand experiences more likely to make them want to try a brand
(% of US population ages 16+)
Who is BXP for?
This solution is for brand and sponsorship managers, event organizers, and market researchers who are interested in understanding the real impact of activations.Marketing Effectiveness
Brand Activations
Event Managers
Market Research and Insights
Marketing Directors
Analytics
Sponsorships
Brand Strategy
Sample Text
Useful resources
8 Conversational Research Principles
Pioneered by Reach3 and Rival Technologies, Conversational Research is a fresh approach that makes it easy for marketers and insight pros to make a bigger impact. It creates a…

